Not so honest? Jessica Alba's Honest Company is being sued for allegedly being deceptive about its eco-friendly products, Entertainment Tonight reported.
Consumer Jonathan D. Rubin claims that the popular line "deceptively and misleadingly" promotes its items, according to documents obtained by ET on Friday, Sept. 4. He claims that the "natural" products are actually made with "synthetic" materials.
In addition, Rubin took umbrage with the actress' Honest Hand Soap, Honest Multi-Surface Cleaner, and Honest Diapers – which celebrities such as Blake Lively and Jaime King have used or bought for friends. (Alba's the godmother to King's son, James Knight.)
Alba responded to the "baseless" lawsuit to ABC News. "We believe that consumers deserve to know what's in their products — whether it's diapers for their children, cleaning products for their families or beauty products for themselves. Our formulations are made with integrity and strict standards of safety, and we label each ingredient that goes into every product — not because we have to, but because it's the right thing to do," her company said in a statement Friday. "We strongly stand behind our products and the responsibility we have to our consumers," she said in a statement Friday. "We are steadfast in our commitment to transparency and openness."
PHOTOS: Jessica on the red carpet
This isn't the first time Alba's company, which she co-founded in 2011, has been in hot water. Last month, Honest defended its Honest Sunscreen Lotion when some buyers complained via Twitter that it was ineffective. The company responded to the backlash in a lengthy statement.
"The Honest Company is committed to providing safe and effective products, and we take all consumer feedback very seriously. Our Sunscreen Lotion was tested, by an independent 3rd party, against the protocols prescribed by the U.S. Food & Drug Administration's (FDA) monograph for over-the-counter sunscreen products," the company told Us Weekly in a statement. "The results showed that our product is effective and safe for use as an 80 minute water-resistant (FDA's highest rating), SPF 30 sunscreen lotion in accordance with FDA regulations when used as directed (Shake Well. Apply liberally and evenly 15 minutes before sun exposure. Reapply after 80 minutes of swimming or sweating, immediately after towel drying and at least every 2 hours)."
The company continued: "The number of complaints received on our own website about our Sunscreen Lotion constitute less than one half of one percent of all units actually sold at honest.com. We stand behind the safety and efficacy of this product."
